Once upon a time, the marketing campaigns that a business develops and implements included running ads on television and radio, placing prints in newspaper and magazines or other printed material such as posters and flyers. Now with the digitization of any and everything, we have reached a point where such methods of marketing are almost obsolete. These methods might still be useful in certain cases, however the outreach potential and benefit of digital marketing triumphs over every traditional marketing techniques.
All businesses and brands that want to scale and grow in the current era will have to adopt a digital marketing approach in their overall strategy and failure to do so, even for Old Testament brands, might result in extinction. More and more businesses are integrating digital marketing with their traditional marketing technique in their overall marketing and brand strategy.
Skimbox is one of India’s leading digital marketing agency. The company have a ton of experience and expertise with all techniques related to digital marketing and further has a track record of leading companies in their portfolio. The reason why you must include digital marketing in your overall business is simple and backed with hard data.
First, more and more consumers are going digital. There is no need to explain in detail as everyone can see and knows that more and more people are using the internet, have social media profiles, and engage in online shopping and more. Everybody knows Google and uses them daily. Now, the rise in popularity of these search engines have provided a platform for your business to shine. If you own a catering business and if your business website is at the top of the search engine result page when people google catering business, what do you think will happen? There will a ton of leads generated for free easily that you can convert into sales and profit.
Now, how do you start a website for your business? With Digital Marketing, or more precisely web designers and web developers. How do you get to the top of search engine result page? With Digital Marketing, or more precisely SEO (Search Engine Optimization). As indicated by statistics, more and more people are using their mobile device to access the internet, so this means your website will have to be mobile optimized as well. Who does it? Again Digital Marketers. There are tons of other reasons why your business needs to have a digital marketing strategy.
Second, Digital marketing is affordable unlike traditional marketing. At the heights of traditional marketing, the biggest billboard was affordable only for big brand names, and startups or small and medium businesses had no capital to afford billboards. Similarly, the biggest newspaper ads space could only be afforded by big brand names, while startups and SME (Small and medium enterprises) could only afford small spaces on the newspaper. This is not the case with digital marketing. Whether it be email marketing, social media marketing or SEO content marketing, these are affordable and furthermore, they provide hard facts on their returns when compared to traditional marketing techniques.
You can easily track and monitor your digital campaigns. All digital marketing techniques show visible results and as such, their result can be easily quantified. With methods such as A/B testing, you can easily tell which marketing strategy A or B is more effective and offers a better ROAs (Return on Ads spent).
Finally and most importantly, with Digital Marketing, you have access to a very promising branding strategy. You and your brand will be able to offer a more interactive experience to your consumers through digital marketing channels. Look at big brand names, you will find that all of them manage a social media page and offers great interaction with their consumers. You can up the game and do the same with your consumers. It is a tried and tested methodology that when consumers have a positive experience with a brand, they will tend to stick to it and as a result you can continue your conversions. Furthermore, you can add precise marketing with your old customers and enrich the experience for brand loyalty.
There are a ton of reasons for your business to include a Digital Marketing approach in their overall brand, marketing and budget strategy. However, the fact is that businesses that do not host an online presence are generally doomed to die with no scalability and growth.